[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.aris-image.cz\/podnikam-on-line\/#Article","mainEntityOfPage":"https:\/\/www.aris-image.cz\/podnikam-on-line\/","headline":"Podnik\u00e1m on-line","name":"Podnik\u00e1m on-line","description":"Pokud tou\u017e\u00edte podnikat, ale z\u00e1rove\u0148 se v\u00e1m p\u0159\u00ed\u010d\u00ed my\u0161lenka, \u017ee budete hodiny sed\u011bt v\u00a0kancel\u00e1\u0159i, je tu pro v\u00e1s jist\u00e1 mo\u017enost, a tou je affiliate marketing. Jednodu\u0161e \u0159e\u010deno se jedn\u00e1 o propojenost webovek r\u016fzn\u00fdch spole\u010dnost\u00ed se str\u00e1nkami konkr\u00e9tn\u00edho prod\u00e1vaj\u00edc\u00edho (m\u016f\u017ee se jednat jak o v\u00fdrobky, tak i slu\u017eby). Hlavn\u00edm c\u00edlem je nab\u00eddka a propag\u00e1to\u0159i a\u0165 u\u017e […]","datePublished":"2025-03-06","dateModified":"2025-03-06","author":{"@type":"Person","@id":"https:\/\/www.aris-image.cz\/author\/#Person","name":"","url":"https:\/\/www.aris-image.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4b051168bd2ace843d503d3432ebc4a96ac13303845197b3f2a2634cb21029f6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4b051168bd2ace843d503d3432ebc4a96ac13303845197b3f2a2634cb21029f6?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"aris-image.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.aris-image.cz\/wp-content\/uploads\/img_a318917_w2447_t1529780760.jpg","url":"https:\/\/www.aris-image.cz\/wp-content\/uploads\/img_a318917_w2447_t1529780760.jpg","height":0,"width":0},"url":"https:\/\/www.aris-image.cz\/podnikam-on-line\/","wordCount":396,"articleBody":"Pokud tou\u017e\u00edte podnikat, ale z\u00e1rove\u0148 se v\u00e1m p\u0159\u00ed\u010d\u00ed my\u0161lenka, \u017ee budete hodiny sed\u011bt v\u00a0kancel\u00e1\u0159i, je tu pro v\u00e1s jist\u00e1 mo\u017enost, a tou je affiliate marketing. Jednodu\u0161e \u0159e\u010deno se jedn\u00e1 o propojenost webovek r\u016fzn\u00fdch spole\u010dnost\u00ed se str\u00e1nkami konkr\u00e9tn\u00edho prod\u00e1vaj\u00edc\u00edho (m\u016f\u017ee se jednat jak o v\u00fdrobky, tak i slu\u017eby). Hlavn\u00edm c\u00edlem je nab\u00eddka a propag\u00e1to\u0159i a\u0165 u\u017e v\u00fdrobk\u016f nebo slu\u017eeb, jsou pak ohodnocov\u00e1ni proviz\u00ed. N\u011bkdy se tak\u00e9 affiliate marketing ozna\u010duje jako \u201epodnik\u00e1n\u00ed z\u00a0pl\u00e1\u017ee\u201c. I tento zp\u016fsob podnik\u00e1n\u00ed v\u0161ak vy\u017eaduje odolnost, ochotu se u\u010dit, odol\u00e1vat stresu a p\u0159ekon\u00e1vat p\u0159ek\u00e1\u017eky.\tNov\u00fd typ podnik\u00e1n\u00ed\tZ\u00e1kladem je partnerstv\u00ed, spojen\u00ed toho, kdo inzeruje s\u00a0t\u00edm, kdo m\u00e1 dan\u00e9 zbo\u017e\u00ed nebo poskytuje danou slu\u017ebu. V\u00a0affiliate programu maj\u00ed sv\u016fj odkaz registrovan\u00ed nab\u00edze\u010di, kte\u0159\u00ed budouc\u00edho kupuj\u00edc\u00edho dovedou k\u00a0dan\u00e9mu prod\u00e1vaj\u00edc\u00edmu.\tP\u0159\u00edklad\tJako jednoduch\u00fd p\u0159\u00edklad m\u016f\u017ee slou\u017eit tento n\u00e1sleduj\u00edc\u00ed. Inzeruji slu\u017ebu, nap\u0159. mas\u00e1\u017e, vy se stanete m\u00fdm prot\u011bj\u0161kem, kter\u00fd se do m\u00e9ho programu registruje a dostane p\u0159id\u011bleno ID odkazuj\u00edc\u00ed na moje webovky, ty pak uvedete ve sv\u00e9m blogu. Ti, kdo si v\u00e1\u0161 blog p\u0159e\u010dtou a zajdou ke mn\u011b na mas\u00e1\u017e, pak zap\u0159\u00ed\u010din\u00ed to, \u017ee v\u00e1m z\u00a0t\u00e9to transakce vyplyne provize.\tA jak to vlastn\u011b v\u0161echno vzniklo?\tD\u0159\u00edve byly b\u011b\u017en\u00fdm jevem pod\u00edly na zisku, affiliate marketing jako takov\u00fd vznikl koncem devades\u00e1t\u00fdch let (W.J. Tobin). O n\u011bkolik m\u00e1lo let pozd\u011bji se tato forma internetov\u00e9ho obchodu roz\u0161\u00ed\u0159ila a sv\u011btlo sv\u011bta spat\u0159il tzv. partnersk\u00fd marketing. Prod\u00e1vat se tak za\u010daly knihy, hudba, oble\u010den\u00ed, obuv, kosmetika, ale i slu\u017eby.\tV\u00fdhody\tNespornou v\u00fdhodou affiliate jsou n\u00edzk\u00e9 n\u00e1klady na reklamu, ta se pou\u017e\u00edv\u00e1 pouze za \u00fa\u010delem z\u00edsk\u00e1n\u00ed nov\u00fdch klient\u016f. Pro obchodn\u00edky m\u00e1 tento zp\u016fsob marketingu tu v\u00fdhodu, \u017ee vyd\u00e1vaj\u00ed pen\u00edze pouze za to, co bylo vykon\u00e1no, u\u0161et\u0159\u00ed tak na zbyte\u010dn\u00fdch n\u00e1kladech za nejist\u00fd nebo \u017e\u00e1dn\u00fd efekt.                                                                                                                                                                                                                                                                                                                                                                                                 "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Podnik\u00e1m on-line","item":"https:\/\/www.aris-image.cz\/podnikam-on-line\/#breadcrumbitem"}]}]